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Problem #1 :
The brand should be able to host a campaign easily
Solution :
Since a lot of details are required to host a campaign. The details were divided into 3 parts so that hosting a campaign does not look like a tedious task as it is.
Problem #2 :
Clear filters to help them know :
a) Influencers with highest/lowest reach/impressions/followers
b) the deliverable of their influencers
c) the content status of the deliverable
d) the payment method of the influencer
Solution :
Easy to understand filter bar
Problem #3 :
Easy payments
Solution :
a) Payment page with detailed billing
b) Easy way to remove influencers from campaign if the budget is exceeding
Problem #4 :
Manage Influencer content from the same application
Solution :
a) Content of the Influencer fitted in the Instagram post format for better understanding.
b) Option to like/comment/ save the content
like = approved
comment = feedback
save = save the post
Problem #5 :
Analyze Return on Investments of every campaign in detail
Solution :
a) Total ROI
b) Filters to sort ROI in highs and lows
c) ROI from each influencer individually
Problem #6 :
Access to influencers outside the Lynks team
Solution :
a) Option to add influencers through their mail ID/ phone number
b) An option to upload an excel/CSV/Google docsheet file of list of influencers to add for quick add
Problem #7 :
Easy selection of Influencers
Solution :
a) Influencers placed in a card format so that just a glimpse would also help the brand know their choice
b) 2 search bars:
To search influencers
To search / create influencer groups for future use
Problem #8 :
Manage which team member would have what power
Solution :
A page with all the team members and an easy dropdown to change their power easily
Target Audience :
Brands looking for influencers for their campaigns
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