About Us was designed in a card format so that people would only read what intrigues them, than having to go through a paragraph to get their questions answered.
USER PERSONA
Age : 22 - 26
Audience type : Young working professionals
Goals : Get variety of food with minimal /no plastic waste
Frustrations : Extra space consumed because of food packagings
User Flow With Graphics
The Hero Section was purposely kept very simple with just the brand name, tagline and a hover effect that stated that the reason for the clean dustbins is our brand. Because the tag line is so controversial "COMPLETELY REUSABLE PACKAGING SYSTEM", the hero section was left minimal so that the tagline could grasp the interest
Ahead it shows how easy it is for every common individual to contribute to the cause in just 3 simple steps!
An entire journey map of the functioning of our solution
Next Sections intent was to make users aware that we've found a solution to this budding problem of food packages with a stand out button which will intrigue users as to what our solution is
On clicking know how first we try to make users familiar with the problem and then making them believe in our solution
As a support section to our JOIN US section we wanted our clients to trust in us by showing our existing partners
On clicking know more in the join us section we've provided clients with reasons of joining our team
Since the brand only sells 2 products both the products are placed on the same screen so that both get equal recognition